Food and beverage among e-commerce’s most popular categories in Vietnam

Food and beverages most common online shopping in Vietnam

Food and beverage purchases are still by far the most common online purchase, being made by shoppers every three days on average. This represents a huge cultural shift in Vietnam’s eating and dining habits. In fact, taking all online food and beverage items into account the figure rises to almost 20 purchases a month. This is remarkable considering that food delivery companies only started to get traction in Vietnam around five years ago, when there was very little scope for online ordering of general food and drink items.

Consumers have now past the tipping point for online shopping in Vietnam

So clearly Vietnam market has well past the novelty stage of e-commerce, where customers might nervously click their mouse to place an order and hope the item arrives. On the back of the familiarity and security of ordering food online several times a month, consumers now have confidence and trust in the wider shopping services available to them online and via mobile devices.

Two key factors are driving this retail revolution. Firstly, as commonly reported, Vietnam’s economy is booming and we’re in an era of young professionals having larger disposable incomes. Alongside this are the technological advances that not only give us the platforms to shop on but the means to access them, i.e. mobile devices.

Source: Cimigo