Viet Nam an ideal market for foreign fruit exporters

Last year, the total amount of foreign fruit consumption in the country reached US$1.7 trillion, and is expected to continue to increase.

In the last three years, many foreign fruit exporters have been looking for import partners in Vietnam.

Vietnam is the 7^th largest import market for fresh grapes in Australia. Australian grape export companies have organised many activities to promote their products to Vietnamese customers, according to Jeff Scott, director of Australian Table Grape Association Inc.

Besides grapes, cherries are one of Australia’s major fruit exports. Last year, Australia sold almost 350 tonnes of cherries to Vietnam.

In addition, Vietnam has become an ideal market for New Zealand’s apples.

New Zealand began exporting fruit to Vietnam after the direct flight from Auckland to Ho Chi Minh City opened in 2016.

Đinh Ngọc Thuỷ, deputy director of Klever Fruits, which specialises in importing fruit, said that consumer demand for clean and delicious fruits was increasing.

The company has imported seasonal fruits from South Africa, South Korea, Japan, the US and Chile to meet the demands of customers, Thuỷ said.

Nguyễn Huy Hoàng, commercial director of market research company Katar Worldpanel, said that Vietnamese customers were focusing on nutrition and food safety.

Each household spends nearly VNĐ4.5 million ($193) per month for fresh food, he added.

The biggest fruit exporter to Việt Nam is Thailand, with more than 40 per cent, while China is second with 24 per cent.

In addition, fruit from the US, Chile and South Korea are also popular in the market.

Source: VNS