SECC, Ho Chi Minh City
13-16/11/2024

Milk consumption trends in Vietnam

Vietnamese consumers are increasingly interested in the quality and nu

SureMeal 'American milk for Vietnamese people': Milk consumption trends in Vietnam
Vietnam's milk market is increasingly diverse in product types, from powdered milk, fresh milk, condensed milk, yogurt, to functional milk products, organic milk, lactose-free milk, plant milk and other products. Dairy products combined with other ingredients such as fruits, grains, vegetables, herbs...

According to the Dairy Research Center (IFCN), milk production has increased steadily every year, and it is expected that milk demand will increase to 1.168 million tons in the world by 2030.

Vietnam's dairy market currently has about 200 operating enterprises, including 40 manufacturing enterprises. Domestic enterprises account for about 75% of the market share, while foreign enterprises account for about 25%.

According to Research and Markets, Vietnamese people's milk consumption demand is about 28 liters/person/year, and continues to increase steadily each year. This is a quite impressive number compared to the average consumption in Southeast Asia of 18 liters/person/year.

The main reason is due to increased awareness about nutrition and health of people. In addition, improving income and living standards also contributes to creating conditions for Vietnamese consumers to be able to spend on higher-end dairy products.

Vietnam's milk market is increasingly diverse in product types, from powdered milk, fresh milk, condensed milk, yogurt, to functional milk products, organic milk, lactose-free milk, plant milk and other products. Dairy products combined with other ingredients such as fruits, grains, vegetables, herbs...

Vietnamese consumers are increasingly interested in the quality and nutritional value of milk. Vietnamese people's consumption habits have changed in recent years, such as the tendency to eat out or regularly use nutritional meal replacement products. Therefore, demand for high-value dairy products is also forecast to increase sharply due to the young population and the increasing number of middle-class people in big cities.

Additionally, some data from the US shows that more than 75% of Americans take dietary supplements each year, 79% of adult women and 74% of adult men claim to consume at least one form of dietary supplement. their diet. In Vietnam, sales of healthy and natural functional food products are expected to increase very rapidly, the volume becoming larger with the expansion of the domestic fitness and sports industry.

The leading domestic enterprises are Vinamilk, TH True Milk, Nutifood, IDP and Moc Chau Milk. The leading foreign enterprises are FrieslandCampina (Netherlands), Nestlé (Switzerland), Abbott (USA), Mead Johnson (USA) and Fonterra (New Zealand).

Facing the opportunities and demands of consumers, dairy businesses are required to be more dynamic, sophisticated and sincere when bringing to market nutritional solutions that are truly good for health and of natural origin. , environmentally friendly and has highly interactive communication activities aimed at building a healthy community.

SureMeal 'American milk for Vietnamese people': Milk consumption trends in Vietnam
Vietnamese consumers abroad and many people in the country are gradually getting used to using SureMeal milk.

Currently, Vietnamese consumers abroad and many people in the country are gradually getting used to using SureMeal milk, which was researched and founded by a Vietnamese American and his colleagues more than 20 years ago.

With the combination of East and West culture, understanding the physical condition of Vietnamese people, as well as understanding the real needs of consumers, Joe Tran - founder of SureMeal and highly qualified associates in Houston, Texas have successfully conquered the market with many diverse product lines.

Currently, SureMeal has a factory ready to provide private label options (OEM/ODM) to businesses with the highest quality. The company has many product lines such as meal replacement milk that provides nutrition to strengthen the immune system, milk that helps support weight loss, anti-aging, height-increasing milk for children, milk for the sick and people. have diabetes…

In addition, Suremeal has just introduced to the market the milk coffee product Coffee Collagen to help smooth skin, reduce arthritis pain, prevent osteoporosis and support the heart. To develop the community as well as help partners limit risks, the company does not require large quantities when partners sell their own brands.

"We hope to improve the health of Vietnamese people of all ages every day with the highest quality and most competitive products according to American standards," Joe Tran shared.

Source:  Vietnam.vn