SECC, Ho Chi Minh City
12-15/11/2025

Vietnam remains attractive investment destination: Nestle Vietnam CEO

Vietnam has shown its attractiveness as a sustainable and long-term investment destination thanks to the country's numerous advantages, according to CEO of Nestle Vietnam Binu Jacob.

Speaking to the Vietnam News Agency, he said that Vietnam, with a population of 100 million, has a young workforce and enjoying a golden population structure, which gives the country great opportunities in socio-economic development. Vietnam is also showing active regional and global economic integration, while owning a skilled and enthusiastic workforce, he added.

Despite impacts from COVID-19, Nestle Vietnam has announced that it will pump an additional 132 million USD in Vietnam to double its production of high-quality coffee products in Vietnam, raising the company's total investment to nearly 730 million USD.

Nestle is confident in Vietnam’s future prospects as a global and regional production centre, he said, stressing that the company will continue to expand sustainable investment activities in the Southeast Asian country. Nestle is proud to be one of the pioneering companies making foreign direct investment in Vietnam, thus contributing to the sustainable and inclusive growth of the country, he stated.

The CEO said that during the past two decades in Vietnam, Nestle has received great support from the Vietnamese Government, ministries, sectors, agencies and localities. Nestle commits to help with the completion of “dual targets” given by the Vietnamese Government, and supports the strategic policy orientations of Vietnam in living safely with COVID-19 and reopening the economy, he said, stressing the need for immediate actions. He held that one of the important factors deciding the success of an enterprise is policy support and specific actions from the Government in encouraging the development of businesses in general and private companies in particular.

Jacob lauded the efforts of the Vietnamese Government in improving institutions, making the investment and business environment more open and healthier. He expressed his delight that the Vietnamese Government has listened to opinions of the private business community, especially FDI enterprises, and appreciated the Vietnamese Government’s priority to COVID-19 vaccination in Ho Chi Minh City and the southern economic region./.

VNS