Domestic biscuit find new direction in Vietnam Foodexpo 2016

 According to the research result from the international market survey Company Business Monitor International (BMI), the revenue of the biscuit industry in 2014 reached 27,000 billion VND and is forecasted to reach 40,000 billion VND. The top 7 biggest enterprises including Kinh Do, Orion Food Vina, Huu Nghi, Perfetti Van Melle, Richfield, Bibica and Liwayway (Oshi). All have the revenue of over 1,000 billion VND each year from this sweet industry, the business is also called “joy for children”.

 The biscuit business have always been considered to be quite safe and highly profitable. Safety consumption trend as well as changes in consumer perception that favor domestic goods has helped many businesses in the country more daring to invest in production, branded biscuits are having a lot of market opportunity.

 Biscuit products manufactured by domestic enterprises today is extremely rich in quality and design. Each manufacturer has its own featured product line, to create its own advantages in the market.

 Not only serve the large domestic market, Vietnamese Biscuit enterprises have developed in many neighbor markets such as China, Cambodia, Hong Kong, Korea, and to the distant markets such as Australia, Canada, Ghana ...

 According to the General Department of Vietnam Customs, in the first quarter of 2016, the group of biscuit and cereal products of Vietnam that were exported to the world market earned 115.68 million, growth 16.8% compared to the same period in 2015.

 However, the manufacturing sector and business in biscuit industry of domestic enterprises are also facing a stiff competition and risk of being takeover or merger by famous oversea biscuit corporations from Thailand, Japan Japan, Korea, Malaysia ... Therefore, to survive and grow, many local businesses have made efforts to improve the basic brand image, while improving quality and product design, promote exhibition activity through acency, stores, supermarkets, strengthening the expansion of distribution channels, as well as the markets in the provinces ... One of the effective trade promotion measures that domestic biscuit businesses should focus on is participating in domestic and foreign events, exhibition that have a good reputation.

 At the Vietnam’s International Exhibition of Food Industry 2016 (Vietnam Foodexpo 2016), many producing and trading biscuit enterprises have participated in as booth such as: Biscafun biscuit factory, JSC Lai Phu, Ben Tre Trade Promotion Center, Ltd. Vietnam Mekong Commerce, Industry and Trade Co., Ltd. Nhat Huong Trading Co. Fancy Food Manufacturing, Ltd. Ron Cho Gao Xuan Cocoa company Limited Far Red, Co. Sun Food, Co., Ltd. Song Hyeon D & F, Co. Trading Services Nhat Thang, JSC Food LBB Vietnam, JSC Food Friendship, Ltd. Import and export Food Vietnam Tin Tan Nhat Huong Co., Ltd Huong Vietnamese ...

 Among the enterprises above, Huu Nghi is a domestic biscuit business belong to the top seven leading enterprise in manufacturing and trading biscuit of Vietnam. This trillion Biscuit firm will have a showcase at the Vietnam Foodexpo 2016 to introduce their strong product line, which was known and favor by a lot of domestic consumers such as Richy rice cakes, bread butter eggs, chocolate coated cakes chocolate, biscuits ...

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This year, Biscafun Biscuit Factory will participate in Vietnam Foodexpo for the first time because of the unexpected success of the exhibition held last year period. Mr. Le Van Lap, Deputy Director of Biscafun said: "Biscafun choose Vietnam Foodexpo 2016 because this is the most professional events in Vietnam that was organized by the Ministry of Industry and Trade for processed food sector. In Vietnam Foodexpo, not only you will be able to meet, exchange with domestic enterprises, but you can also to exchange and trade with a lot of foreign partners ".

 Biscafun is a subsidiary under the Quang Ngai Sugar Joint Stock Company, one of the leading biscuit manufacturing enterprises in Vietnam's, that have high export potential, was given the Certificate of Merit by the Prime Minister in 2009 and has 19 years continuously voted by consumers to be Vietnam high quality Goods (1998-2016). This year, Biscafun also apply a request to participate in the judge to be a National Enterprises Brand 2016. Mr. Le Van Lap shared, coming to the exhibition, Biscafun will bring many popular products in the domestic market and international market, such as: Chocovina, Nice, Cocoa Pie, Camely, Fica, milk candies, Walys, ...On this occasion, Biscafun will introduce the superior products for Dinh Dau New Year 2017 - Happy Biscafun , which was produced from advanced materials and modern technology with high-quality, eye-catching design variety, style and elegance.

 Lai Phu Joint Stock Company is a biscuit business that has their products distributed throughout the provinces and cities in the country, and available in many supermarkets line such as Lotte Mart, Big C, Vinmart, Sai Gon Coop ... Lai Phu Products are also exported to other countries like: China, Cambodia, South Korea, Japan, Myanmar ....this firm also did not miss the opportunity to display their products in Vietnam Foodexpo 2016 because this is one of the most well-known exhibition in Vietnam.

 Biscuit enterprises hope that consumer, domestic partners and international friends will assess highly of a dynamic, innovation, developming Vietnam and open up a better way for Biscuit businesses in the country through Vietnam Foodexpo 2016.