SECC, Ho Chi Minh City

HABECO continuously be present at 3 Vietnam Foodexpo editions

One of the most effective and efficient approaches to develop domestic and foreign markets is to be present at Vietnam Foodexpo, the largest event of the Vietnamese food industry held annually during 4 days in November in Ho Chi Minh City. Hanoi Beer Alcohol Beverage Corporation (Habeco) does not stand outside the event.

Along with big names in the field of food and beverage, Habeco was present at Vietnam Foodexpo 2017, held from 15-18 / 11/2017 by big pavilion of modern and impressive decoration on an area of ​​54m2. Here, Habeco introduced to many domestic and international visitors its most popular products on the market including: Truc Bach beer 330 ml, Hanoi beer 330 ml and Hanoi Beer Green Label in 330 can. Especially, Habeco's pavillion always attracted a great number of customers because the company offered free beverages for customers to enjoy directly at its pavillion.

Habeco pavillion at Vietnam Foodexpo 2017 was always busy with visitors to discuss on transactions and experience famous beer products of the company.

Representatives of Habeco said that attending Vietnam Foodexpo helped Habeco have more information about the food industry in general and the beverage sector in particular. At the exhibition, Habeco met more partners, signed valuable cooperation agreements to develop new distribution channels, further expand business activities in the domestic market and offshore.

In order to maintain market share and sustainable growth, Habeco is constantly striving to improve its product quality, invest in raw materials, as well as apply advanced production technologies to take advantage of its competitive edge. Habeco also undertakes selective investment to form and develop key competitive products in each segment, each market, build distribution systems to develop markets to bring products to consumers in several provinces. Habeco has expanded with many subsidiaries, affiliated companies to create its strength nationwide, joined the Vietnamese brand programme and become a national brand.

Not only expecting to become a strong and leading company in the beer, wine and beverage industry in Vietnam, Habeco also aspires to reach the Asian market. Hence, Habeco always actively participates in international influential events which can attract a large number of international traders such as Vietnam Foodexpo, to reach potential customers most quickly and conveniently.