According to the content of the agreement, Nielsen Vietnam is a market information partner of VIETRADE for trade promotion activities including: market research and development activities; Branding program of the food industry in Vietnam; Supporting programs for companies to improve designing capacity and developing products; and other trade promotion activities as agreed between the two parties.
In order to implement the agreement, VIETRADE will provide information on relevant events and create favorable conditions for Nielsen to co-ordinate in participating in the programs and activities as a Market Information Partner; providing market research packages for Vietnamese organizations and companies; introducing Vietnam market for foreign delegations to Vietnam, introducing market research information to domestic and international organizations and companies at relevant events according to VIETRADE’s activities. The agreement will be implemented in the period from 2017-2020.
Nielsen Vietnam is a well-known research company providing information on market measurement and market indicators, as well as analysis and expertise on a wide range of consumer products. Nielsen has maintained its market leadership position in the areas of marketing and consumer information, business and exhibitions publications, etc. Customers rely on the information, insights and analysis Nielsen provides to support their marketing strategies and business solutions.
Founded in 1993 and headquartered in Vietnam to do market researches, Nielsen has become a leading company in Vietnam in this field, capable of conducting comprehensive researches and providing intelligence on Vietnamese market in terms of qualitative, quantitative and quantitative measurements, communication to retail measurements implemented by specialized departments located in Ho Chi Minh City and Hanoi for consumer goods, automotive, finance, pharmaceuticals, telecommunications, manufacturing, real estate and tourism.