Euromonitor will provide market information at Food Vietnam 2016

This has supported for revenues in foreign currency, creating jobs and increasing incomes for a majority of residents. Fact shows that, the first step for trade development is market information. To operate the country in the market economy situation, for state management, information helps to form an effective investment strategy for scientific research, infrastructure construction, or production organization, create appropriate policies to protect and support domestic production. For producers and traders, market information helps them to make reasonable decisions about rational investment in production, sales and market selection.

To support companies to participate in the Vietnam International Food Industry Exhibition 2016 (Vietnam Foodexpo 2016) to access to valuable information resources, simultaneously enhance the effectiveness of the exhibition, the Vietnam Trade Promotion Agency (VIETRADE), Ministry of Industry and Trade signed a Memorandum of Understanding with Euromonitor International, a market research firm, to recognize Euromonitor International to be a market information partner in the Vietnam International Conference on Food Industry 2016 (Food Vietnam  2016), an event on the sidelines of the exhibition.

Vietnam International Conference on Food Industry 2015

Accordingly, Euromonitor International will provide information and advisory services on the market size of the global packed foods and a number of leading companies in the packed food industry of Vietnam. Besides, Euromonitor International will also provide reports on Vietnam food industry which tends to grow when visitors to the Exhibition / Conference registry for information. In addition, at Food Vietnam 2016, a representative of Euromonitor International will deliver a presentation themed "Vietnam Food Brands, looking at Asia and beyond" with an overview of current Vietnamese food brands and their development orientation in the future, in comparison with other countries.

Mrs. Emil Fazira - senior analyst for food and nutrition, representative of Euromonitor said the company would deliver a speech at Food Vietnam 2016 about the overview of the global packed food in 2016, with a special focus on Vietnam market. In addition, to determine the importance of Vietnamese brands domestically and internationally, Euromonitor would emphasize on a number of issues such as: impact of these trends in the region and partners involved in the Vietnam packed food market; efforts of Vietnamese companies in maintaining their brands in the domestic market; an overview of Vietnamese brands in the world; prospects and challenges of the packed food market in the country and the world. Euromonitor representative would also directly join in the discussion panel about the branding of Vietnam food industry.

Euromonitor International is a world leading company in the strategy research for the consumption market. Global coverage and pioneering inventing areas make their products become essential to companies worldwide. Euromonitor International offers assessment reports from the economic and social environment to detailed reports on products or specific markets, Euromonitor’s customers include all regions, countries, sectors, and different channels. Market research services of Euromonitor International focus on industries, countries, companies and consumption trends. Euromonitor International provides market information about over 200 products in more than 80 countries.

Euromonitor International's participation at this year's Food Vietnam will contribute to enhancing the market and sector information services to visitors of this great event in the food industry of Vietnam.

According to the International Business Monitor Group (BMI), the food consumption of the Vietnam during 2011-2016 continued up 5.1% / year, equivalent to USD 29.1 billion. The average consumption per capita as of 2016 was impressive at 4.3% increase per year. In 2015, exports of agricultural products and foodstuffs reached about USD 20 billion, accounting for 12% of the total export turnover of Vietnam. Vietnam food products have been exported to 120 countries and territories around the world. Especially, Vietnam has also had a number of export items in the top 10 of the world, such as rice, coffee, etc.