With this year's edition, many organizations and companies were selected to be awarded the certifications. They must meet at least one of the criteria including: having attractively and functionally designed booth which were in harmony with the overall design of the exhibition; clear booth message; aesthetically product display; impressive culinary performances at the booth: beautifully performance area, attractive performance content which brought good impressions to visitors; participation in the successful implementation of activities, events on the sidelines of the exhibition; participating in sponsorship for the exhibition under agreements signed with the Exhibition Organizing Committee.
The selection committee consisted of national and international experts in the fields of brand consultancy, brand development, brand communication and trade fairs.
Ms. Doan Thi Thu Thuy - Deputy Director General of the Vietnam Trade Promotion Agency, representative of the Organizing Committee who awarded certificates to selected parties, said that, this activity was to support organizations and companies to promote image and brand efficiently, simultaneously honor practical contributions to the exhibition.
As in previous editions, many of the "giants" in the food industry continued to be on the list of businesses awarded certificates this year thanks to their outstanding designed booths at the exhibition. They were Quang Ngai Sugar, Rang Dong Plastic, Saigon Satra, K-coffee, etc. These are companies who invested in the image promotion of brand name, prestigious products through the design of special booths in large areas. A large food corporation, Pan Group, took part in the exhibition for the first time. It received double certifications for the "Beautiful Pavilion" and "Creative Product Show" at the exhibition.
Tan Nhat Huong has been receiving "Beautiful Pavilion" certificate at all three editions of Vietnam Foodexpo
In addition to well-known businesses, many small and medium companies, start-up businesses with dynamic thinking and innovatiosn also created beautiful images at the exhibition. With this year's event, Tan Nhat Huong’s cream cake pavillion, booths of the honey companies including Tracy Bee, Bonie Bee ... continued to get excellent scores from experts for their delicate booth design, elegant and aesthetic decoration, which did not only attract the curiosity of visitors but also was a very important factor for domestic and international customers to position the prestigious honey suppliers at the exhibition.
Many provinces and cities participating in this year's exhibition also innovated their minds of approaching customers through scientific and attractive layouts of local products and reasonable functional areas for exhibitors in the common pavilions such as Hanoi, Lam Dong, Dong Thap, Quang Ninh ..., highlighting the message of quality products and improved packages.
Ms. Doan Thi Thu Thuy - Deputy Director General of the Vietnam Trade Promotion Agency (white shirt, middle) awarded certificates to representatives of French agencies, organizations and businesses to participate in the exhibition.
Mr. Paolo Lemma - Chief Representative of Italia Trade, on behalf of the Italian Pavilion at the exhibition, received the certificate of the Organizing Committee
The pavilions of foreign countries and territories, especially France, Italy, South Korea and Taiwan, contributed to the professional appearance of the exhibition, with distinctive design styles of each country and region, through which showed the unique lifestyle and cuisine of each country participating in the exhibition. Thus, many of these booths were honored to receive the "Vietnam Foodexpo Impressions 2017" certificate from the Organizing Committee. Especially, the CJ booth from Korea was voted as most impressive designed booth of the exhibition.
CJ was awarded "Impressive Vietnam Foodexpo 2017" certificate